About Project
EMA Mais
An education and social responsibility programme in Portugal. The site does not sell to the end public: it persuades companies to come in as partners — which changes everything about the page hierarchy. Live at emamais.psiquatro.com.
Real family photography carrying the institutional proposition.
Role: architecture, interface and front-end implementation.
- A narrative aimed at partner-company decisions;
- A visual system derived from the EMA brand;
- Cause, benefit and partnership model in a clear sequence;
- A responsive experience ready to publish.
The challenge
Social projects have a tone problem: too much appeal and it becomes a donation campaign; too much institutional polish and it disappears. The site had to read as a social investment opportunity to the person deciding inside a company, without losing its reason to exist.
The choice was to open with real family photography and a headline about the country, not the programme. The mechanics — how it works, what the company gains, how it is implemented — come afterwards, in the order the questions arrive.
What the solution delivers
- 01
A message for decision-makers
The narrative presents social impact as a concrete partnership opportunity without relying on campaign language or generic emotional appeal.
- 02
A sequence that answers questions
Cause, operation, benefit and joining process appear in the order a company needs to assess the proposal.
- 03
A delivery ready to publish
Architecture, interface and responsive implementation were treated as a single delivery, preserving intent and consistency.
